These Pedigree statistics show how the PEDIGREE brand fits inside the much larger Mars Petcare business, where the brand’s public footprint is easiest to measure through parent-company scale, adoption funding, and major dog food market benchmarks.
Because PEDIGREE is part of a private company, standalone brand revenue is not widely disclosed. The strongest public data points instead come from Mars Petcare, PEDIGREE Foundation, and dog food market reports where PEDIGREE and related Mars brands have a visible presence.
Pedigree statistics
Pedigree statistics (Top Highlights)
Mars Petcare says its 100,000 Petcare Associates help pets in more than 130 countries.
Mars says its Petcare portfolio includes 50+ global brands, including PEDIGREE.
Mars describes itself as a $50 billion-plus family-owned business.
FoodNavigator reported Mars Petcare generated about $22 billion in annual turnover in 2024.
The PEDIGREE brand says it has donated over $12 million to PEDIGREE Foundation.
PEDIGREE Foundation says it has awarded over $14 million through more than 6,300 grants since 2008.
PEDIGREE Foundation said it celebrated one million dogs helped in 2025.
The foundation’s 2025 cycle covered 94 grants and nearly 119,000 dogs, alongside $1.2 million in grants.
The 2024 PEDIGREE Foundation grants went to 96 shelter and rescue organizations and totaled over $1.2 million.
The 2023 PEDIGREE Foundation grants went to 76 organizations, totaled over $1 million, and helped more than 75,000 dogs.
The global dog food market was valued at $77.17 billion in 2025 and is projected to reach $117.22 billion by 2034.
North America accounted for 46.21% of the global dog food market in 2025.
India’s dog food market reached $539.0 million in 2023, equal to 85.6% of India’s total pet food market.
Dry dog food represented 89.6% of India’s dog food segment in 2023.
Mars brands including Pedigree held a 51.7% share of India’s dog food market in 2023.
India’s dog food market is projected to reach about $1.1 billion by 2028.
Mars’ 2024 global pet parent study drew insights from over 20,000 pet parents across 20 countries.
In that Mars study, 56% of people were pet parents and 47% of pet parents were first-time owners.
Max = 96. Widths: 2023 79.17%, 2024 100.00%, 2025 97.92%
What these Pedigree statistics show
PEDIGREE sits inside one of the largest pet care businesses in the world, which gives the brand broad manufacturing, distribution, and category reach. Public numbers suggest the brand’s strongest measurable footprint is not just product sales, but also its role inside Mars Petcare’s global scale and its long-running adoption platform.
The market backdrop also remains favorable. Dog food is still a large and growing category globally, and in India, Mars brands including Pedigree hold a dominant share in a market that is expanding quickly. That combination of parent-company scale, category growth, and adoption-led brand equity helps explain why PEDIGREE remains one of the most visible mainstream dog food brands.
Sources
Mars Petcare official brand pages and Mars corporate pages
PEDIGREE Dog Adoptions page
PEDIGREE Foundation 2023 and 2025 grant announcements and 2024 impact materials
Agriculture and Agri-Food Canada, Sector Trend Analysis: Pet food trends in India
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